IT Management Issue of Bid Taxi Service-Free-Samples for Students

Questions: 1.Write a well presented report for the above outlining the business operation to the Ministry of Public Transportation. Provide any three recommendations that are well substantiated with journal literature and referenced correctly to support this service. 2.Provide any two suggestions into improving business service/operation offerings substantiated with current literature. These two items have not been mentioned above. An example could be driver training. Answers: 1.Introduction Bid Taxi is a taxi service that is managed by the Ministry of public Transportation. Bid taxi improves the ride sharing services by enabling the passenger in choosing the services with the lowest bid. Rather than a pre fixed rates which are based on the distance and time, Bid taxi makes use of the bidding services for rides. In this system, a passenger at first needs to specify the beginning and the end point of the journey along with the time for pick up and number of passengers. This information is broadcasted to all the available drivers, who in turn bid for the service. The driver with the lowest bid is generally selected for the ride. The estimated cost that is provided to the customer is based on the route, distance, toll cost and the estimated time for the journey. The response of the drivers can be tracked by the passengers in real time basis and once the customer selects a bid, the cost is locked in. The payment for the services offered will only be released to the driver pr ovider after the end of the journey (Bai, Atkin Kendall, 2014). Locating a taxi, passenger or its driver will be easy as the entire journey will be tracked. The report gives an overview of the business operation and provides certain recommendation for improving the business. Overview of the Business Operation With the Bid Taxi services, the Ministry of Public Transportation has developed a web and mobile platform for booking a taxi. This is done with an aim of improving the ride sharing services and replacing the existing taxi booking services which are mainly based on some pre fixed rate. In order to achieve the goal of providing an on demand taxi service to the clients, Ministry of public transportation has designed their business operation in such a way that it will deliver maximum profit. The overview of the business operation of Ministry of Public Transportation is discussed in the following section- Bid Taxi boards on the certified drivers in service. The vehicle is checked thoroughly for the worthiness and whether then insurance is paid for the vehicle. This is an important business operation to gain the customers trust in the service as the including only the certified drivers will infuse a sense of security in using the Bid taxi services. One of the major implications of this service is that, taxi can be booked with the help of a mobile application. Majority of the people now a day has an access to the Smartphone and therefore, it is very easy for the passengers to book the taxi services. Furthermore, the people who do not have an access to smartphone can use the website of Bid Taxi in making a booking for a ride. One of the intelligent business implication undertaken by the Ministry of Public Transportation is to enable a star rating system where both the passengers and the drivers can rate the services received and the services provides respectively. The star rating system will appear both to the customer and the drivers against their verified IDs. Another intelligent business operation undertaken by the Ministry of Public Transportation is to ensure a safe and secure option of payment. Passengers can make a payment for the services availed by Bid Taxi with the help of their credit or debit cards. The passengers can make use of Osko, which is one of the mostly used payment application. The Osko payment will be held in the Bid Taxi office. The passenger who does not have access to any of this payment method can purchase the gift cards from supermarkets for making the payment. Providing the customers with an easy option of payment encourage more passengers in availing the Bid taxi services (Weng et al., 2017). In order to target a wide range of passengers and encourage the service loyalty, every customer is given a status point at the end of his/ her journey. This status point can be put to use as a discount to the future trips, can be given as tips to the drivers and can be donated for charity as well. This is an intelligent business strategy as well as it will engage more passengers with the system. This service will therefore not only enable the passengers in sharing a taxi in much lower price but also will provide them a cause for engaging with the service more often (Lucas Lau, 2012). This is very beneficial for the Ministry of Public Transportation in business point of view as well. Not only the customers, the driver providers of the bid taxi services are also rewarded for the services they are offering to the customers. The driver providers who complete a set target of time and distance will be generally rewarded with some fuel discounts and the gift cards offered by the company. This will encourage more driver providers in engaging with the services offered by Bid Taxi (Maciejewski, 2014). This is a major business operation of ministry of public health in flourishing the business of bid taxi. More driver provider is expected to the engage with the Bid Taxi services in order to obtain the rewards. The bid taxi services have therefore planned an excellent business operation targeting the people who have an access to internet. The Bid taxi services will provide a hassle free service to the passengers (Seesan, Rungkasiri Cooharojananone, 2012). However, the business operation of Bid taxi can be improved by bringing certain changes or by improvising certain business operation. Recommendations The recommendation for improving the services offered by Bid Taxi and Ministry of Public Transportation are as follows (Wang, Ng Chen, 2012)- The star rating system can be improved by setting up a feedback system as well where the passengers will be allowed to provide a feedback about their ride. This can helps in redesigning the services offered by Bid Taxi. Along with the feedback system, the presence of a 24*7 customer service is also essential. This is help the customer is solving their queries anytime anywhere. The bidding time, which is 10 minutes for the current system can be considerably reduce in order to incorporate passengers who have an emergency on board as well. Furthermore, presence of a system for pre booking and pre scheduling a ride can be an important consideration as well (Chen, 2014). The free booking services can be provided free for regular customers, which will considerably increase the customers engagement with the services. This is a major modification that the business operation can undertake in order to enhance the services offered by the Ministry of Public transportation (Wang, Cheu Lee, 2014). Currently the Bid Taxi offers services for a short distance or a ride around the city. One of the major changes in the business operation of bid taxi can be incorporating the services of providing taxi for small tours in rent (Pueboobpaphan, Indra-Payoong Pueboobpaphan, 2018). This will not only improve the business opportunity for the organization but will also provide an efficient way to the passengers in booking services for a long journey. This system can work in a similar way the operation of Bid Taxi is proposed. The passengers will have to provide the details of the destination, number of days for the tours, pick up point and the number of days for the tour (Lee Wu, 2013). The passenger will then get the estimated cost of the journey after which they can pre book a service. This is therefore a possible addition to the already existing business operation of Bid Taxi in association with the Ministry of Public Transportation. Conclusion Therefore, from the above discussion, it can be concluded that the Bid Taxi is capable of revolutionizing the way of booking and sharing a taxi. The report gives an overview of the services offered by the Bid taxi and its operation. Bid Taxi provides a hassle free option of booking and availing a taxi across the country. The aim of Bid taxi is to improve the ride sharing service. The drivers bid for a particular service on basis of the information provided by the customers, so that the customer can choose from the available bids. The services of Bid Taxi can be accessed by a mobile application or from its website. This provides an option of easy booking of the services thus improving the way of providing taxi services to the passengers. The report recommends certain changes in the operation of Bid Taxi which is expected to improve the services provided by Bid taxi. 2.Bid Taxi improves the ride sharing services by providing an option to the passenger to book a taxi service online. The Ministry of Public Transportation has developed an efficient business operation for providing a hassle free service to the passengers. A customer can book for Taxi through a mobile application thus making the process of taxi booking and waiting for a cab even easier. However, the services offered by the Bid Taxi can be improved by bringing certain changes in its operation. The two suggestions for improving the business service of Bid Taxi are as follows (Agussurja Lau, 2012)- With the growing size of the business, the Ministry of Public Transportation should incorporate a drivers training program for the people who will choose to engage with the services offered by Bid Taxi. This will be advantageous from the business point of view as well. Since the driver who will be trained by the Ministry of Public Transportation will get a job opportunity, it is expected that more people would like to engage for this service. Furthermore, use of trained drivers for the service will increase the trust of the customers on the services offered by Bid Taxi, thus involving more customers to engage with the services. Furthermore, the drivers who are receiving training from the Ministry of Public Transportation will have more job opportunities in future. Therefore, it is one recommendation for improving the business operation of the Ministry of Public Transportation. Customers safety should be one of the major considerations in providing the transportation services. Although the whole journey from pick up to drop will be tracked, there should be an option for the passenger to abort the ride if they need to (Inquiry, 2012). This is therefore another recommendation for improving the business operation of Bid taxi. The customer should be given an option for aborting the services if they sense or face any sort of discomfort in the journey. The abort option should be present in the application. Customers safety is a very important issue that is needed to be considered. Therefore it is recommended for Bid Taxi to implement a safety management system in their operation in order to improve the customer base of the Bid taxi services. These are the major two recommendations for the Bid Taxi services that are capable of bringing a change in the major business operation of Bid Taxi. References Agussurja, L., Lau, H. C. (2012). 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